Privacy Policy

1. Who We Are

The Motherhood Midwife is operated by Clare O’Brien, a sole trader based in the United Kingdom (“we”, “us”, “our”).

For the purposes of UK data protection law, we are the Data Controller of your personal data.

Contact details:
Email: info@themotherhoodmidwife.co.uk
Phone number: 07796337688

We comply with:

  • UK GDPR

  • Data Protection Act 2018

2. The Data We Collect

We collect and process the following categories of personal data:

Identity and Contact Data

  • Full name

  • Address

  • Email address

  • Telephone number

Booking Information

  • Appointment details

  • Service history

  • Payment confirmation

Special Category Data (Health Information)

To provide sleep and feeding support services, we collect:

  • Infant health information

  • Birth history

  • Developmental details

  • Feeding history

  • Relevant medical background

  • Routine and lifestyle information

This information is collected via client intake forms completed by you and returned by email (or via secure online form where applicable).

Health information is classified as special category data under UK GDPR and is subject to additional protection.

Technical Data

Through Squarespace analytics and cookies, we may collect:

  • IP address

  • Browser type

  • Device information

  • Website usage data

3. How We Collect Your Data

We collect data when you:

  • Book a service via GoogleWorkspace

  • Make payment via Stripe

  • Purchase digital products via Squarespace

  • Complete and return intake forms

  • Contact us via email

  • Browse our website

4. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

Contractual Necessity (Article 6(1)(b))

We process personal data to:

  • Manage bookings

  • Provide agreed services

  • Deliver bespoke support packages

  • Process payments

  • Communicate regarding your service

Without this information, we cannot fulfil our contract with you.

Legal Obligation (Article 6(1)(c))

We may retain financial records to comply with UK tax and accounting laws.

Legitimate Interests (Article 6(1)(f))

We process limited data to:

  • Respond to enquiries

  • Improve services

  • Maintain business administration

  • Prevent fraud

Special Category Data (Article 9)

We process health information under:

  • Article 9(2)(a) — Explicit consent

  • Article 9(2)(h) — Provision of health-related support services

By submitting intake forms, you explicitly consent to the processing of health information for the purpose of delivering the agreed service.

You may withdraw consent at any time. However, this may prevent us from continuing to provide services.

5. How We Use Your Data

We use your data to:

  • Deliver sleep and feeding support

  • Provide bespoke plans and follow-up support

  • Communicate regarding services

  • Process payments

  • Maintain client records

  • Comply with legal obligations

We do not sell or rent your personal data.

6. Data Sharing and Third-Party Processors

We share data only where necessary with trusted service providers:

Google WorkSpace

Used for booking appointments.

Stripe

Used to securely process payments. We do not store full payment card details.

Squarespace

Used to host our website and process digital product transactions.

These providers act as data processors and are responsible for maintaining appropriate security measures.

We may also share data with professional advisers (e.g. accountants or insurers) where legally required.

We do not transfer data outside the UK intentionally. However, some service providers may use secure servers outside the UK. Where this occurs, appropriate safeguards such as Standard Contractual Clauses are in place.

7. Data Storage and Security

Client records are:

  • Stored securely on a password-protected laptop

  • Protected with device-level security measures

  • Accessible only to the business owner

Email transmission of intake forms carries inherent risks. Clients choose to send completed forms via email. We take reasonable steps to ensure secure storage upon receipt.

As systems are upgraded, secure online form submission may replace email submission.

We implement appropriate technical and organisational measures to protect your data.

8. Data Retention

Client records and associated personal data are retained for 5 years following the conclusion of service provision.

After 5 years, records are securely deleted or destroyed unless retention is required for legal or regulatory reasons.

Financial records may be retained for up to 6 years in accordance with UK tax law.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure (in certain circumstances)

  • Restrict processing

  • Object to processing

  • Withdraw consent

  • Request data portability

To exercise your rights, please contact:

Info@themotherhoodmidwife.co.uk

We may require proof of identity before responding.

10. Complaints

If you are dissatisfied with how we handle your data, please contact us first.

You also have the right to lodge a complaint with the:

Information Commissioner’s Office (ICO)
Website: www.ico.org.uk

11. Cookies

Our website uses cookies via Squarespace for:

  • Website functionality

  • Analytics

  • Performance monitoring

You can manage cookie preferences through your browser settings.

For further details, please see our Cookie Policy.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.